UCLA Lifestyle, the trademark licensing program at UCLA and an entrepreneurial enterprise of Associated Students UCLA, has, since 1973, leaned into the university’s worldwide recognition, and its aspirational qualities and wide appeal, by extending the brand into fashion and lifestyle collections that celebrate the university’s top academic reputation, rich sporting legacy, and authentic California heritage.
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UCLA Lifestyle Media
Take a look at exclusive UCLA content designed, developed and produced by the Trademarks & Licensing dept. for social media and other ptojects.
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Blog
Read about some of the collaborations and projects the Trademarks & Licensing dept. has done through the years.
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Campus Community
You must use an authorized vendor to make promotional products using UCLA’s trademarks for your group. Please select a vendor from our list of authorized vendors.
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Apply for a License
We value, appreciate, and respect each company that applies for a UCLA license. Not every company that applies for a UCLA license is granted one but we endeavor to provide constructive feedback to all applicants.
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UCLA NIL Guidelines
UCLA (hereinafter “University”) may choose to permit Licensees to use UCLA Marks in combination with Student Athlete NIL, subject to Student Athlete approval, for the purpose of creating co-branded consumer goods and/or services.
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Social Responsibility
We are committed to selecting licensees who agree to produce products under fair, safe, and humane working conditions and who demonstrate management processes of these standards throughout their supply chain.
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RT @Bruin89: @MartinJarmond @goodr @UCLALifestyle @ASUCLAStudentU @UCLAAthletics They're live! https://t.co/HUnWTUJk3Q
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UCLA Named 2021 ICLA Synergy Award Winner
The team at UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA, has been busy elevating their department over the course of this past year. Not only did they work to expand UCLA's world-wide trademark and service mark portfolio, but they also received various awards and recognition, while executing new exclusive agreements and announcing a new sideline partner.