About

UCLA Lifestyle, the trademark licensing program at UCLA and an entrepreneurial enterprise of Associated Students UCLA, has, since 1973, leaned into the university’s worldwide recognition, and its aspirational qualities and wide appeal, by extending the brand into fashion and lifestyle collections that celebrate the university’s top academic reputation, rich sporting legacy, and authentic California heritage. 

UCLA Named 2021 ICLA Synergy Award Winner

The team at UCLA Trademarks & Licensing has been busy elevating their department over the course of this past year. Not only did they work to expand UCLA's world-wide trademark and service mark portfolio, but they also received various awards and recognition, while executing new exclusive agreements and announcing a new sideline partner.