Logos and Brand Guidelines

Primary Logos

Campus departments and units looking to create products to promote their official UCLA programs and activities should use the Primary Logo appropriate to their department or unit (i.e. block for most departments; script for Athletics and other spirit programs). For all web and media uses, please refer to the brand guidelines managed by UCLA Strategic Communications.

Additional Logos

These logos are reserved for creating officially licensed UCLA consumer products and select media campaigns and events. For question or to obtain vector files approved uses, contact UCLA Trademarks & Licensing

UCLA Core Collection Logos are contemporary marks appropriate for use in most retail channels and approved product categories. These logos include both the academic institution and spirit visual identity of UCLA. Alternative color-ways are available

Contemporary Joe Bruin Character Poses are appropriate for most U.S. retail channels and approved product categories. Each comes in a one-color and full-color version. This character is styled after the live Bruin mascot who entertains friends and fans at UCLA athletic events.

UCLA Legends Collection Logos are vintage marks reserved for premium products and select retail channels where appropriate visual merchandising is maintained and products are presented as a special collection.

UCLA Reserve Collection Logos are vintage marks reserved for highly select product collections and retail accounts. Product decoration techniques and visual merchandising are to be appropriate for the Reserve Collection strategy.