UCLA Trademarks & Licensing Fall Retail Update

Aug. 2021 – The fall retail season is in full swing. In addition to the product launch of UCLA’s new official sideline partner, Nike, UCLA Trademarks & Licensing worked with licensees to feature new collections at traditional retailers such as the UCLA Store, Dick’s Sporting Goods, Target, Walmart, Costco, Fanatics and Amazon as well as opened new retail opportunities at Tilly’s, Urban Outfitters, Cotton On, Nike and Nike.com. While you won’t be able to get your hands on UCLA Jordan’s until Fall 22, you can customize your own Converse Chuck Taylor All Star by You on converse.com. You can even add your name to the heel!  Did you know that you can also find UCLA product in travel locations like airport shops, Love’s truck stops, and your favorite road trip restaurant, Cracker Barrel? (Cracker Barrel now has 6 locations in California.) Whether you are shopping in person or online, you are sure to find that perfect UCLA product!

All officially licensed UCLA products sold generate a royalty that is paid to aid in our mission of supporting UCLA students and the community. So, no matter where you shop, so long as you see the Official Licensed Product hologram, you know you are supporting UCLA students as well as furthering efforts to ensure that products are produced under fair, safe, and humane working conditions. Here are some highlights: